Frank Ocean’s enigmatic luxury label Homer was the discuss of the city when it introduced outta nowhere past week. It truly is still very mysterious — no term on that Prada collaboration nonetheless — but at minimum we now have an inside of appear at the brand’s New York flagship.
Homer’s push release points out that “the store itself is Homer packaging exploded: created from aluminum and urethane.” Sounds imposing but the outcome is basically fairly small-essential, not as opposed to Ocean and Homer.
Its unassuming facade, thoroughly clean grey counters, and glass displays are offset by flashy colors that borrow from the debut selection of Homer equipment. Specially, the wall artwork is informed by the people and styles that advise the Homer jewelry and silk scarves, organically uniting the shop with the solutions that it sells.
Because Frank Ocean isn’t going to do anything at all halfway, he basically oversaw the store’s style and design himself to ensure it achieved his requirements. He failed to do it alone, of class, bringing in New York architects Michael Abel (MOS Architects) and Nile Greenberg who perform alongside one another beneath the moniker of ANY.
Homer’s retail store previously mentioned the New York Jewelers Trade on Bowery is the only spot to obtain the brand’s components and choose up its lush catalog. Nonetheless, clients can place orders for Homer’s goods by contacting or messaging the store on Signal and they can request a catalog on Homer’s web page, the place they have to make an appointment to take a look at the house.
No phrase on regardless of whether Homer’s choices will at any time be available in other places or if it’s going to develop to complete-on prepared-to-have on, homeware, so on but hope a equally understated existence for every thing it does likely ahead. I signify, Homer’s Instagram site gathered 6-figures-worth of followers in mere days and it nevertheless hasn’t posted even the moment.
10 a.m. to 6 p.m. (Monday-Friday), 10 a.m. – 5 p.m. (Saturday)
New York Town 10013
+1 212 410 3300