Household furniture maker Prostoria turns manufacturing facility into immersive exhibition
Croatian household furniture maker Prostoria opens up its manufacturing facility as an immersive model showcase, staging the ‘Revisiting Factory’ exhibition
In partnership with Prostoria
Anticipating the beginning of the achievable close of the international pandemic, Croatia-centered home furniture maker Prostoria opened up the doors of its HQ in Sveti Križ Začretje to the community. At the ‘Revisiting Factory’ exhibition, staged in Prostoria’s 3,200 sq m wooden drying facility, vast piles of raw timber were arranged to generate heat and social environments: household places of work, lounge interiors, hallways, club rooms and out of doors terraces, all showcasing the company’s tables and chairs, like the ‘Polygon’ armchair and the ‘Revolve’ transformable sofa.
For a week in June 2021, the brand’s handmade design and style aesthetic emerged from amongst large blocks of planks that are normally saved until finally they reach dry maturity and are prepared for processing into excellent home furniture.
With social accountability and a strategic commitment to investigation-primarily based layout at the core of Prostoria brand’s evolution, ‘Revisiting Factory’ exemplifies the audacious spirit of a enterprise unbounded and unafraid in its quest to make a contribution to not just style and producing but also wider lifestyle.
The exhibition, said its organisers, was the two showpiece and collaborative venture, ‘encouraging designers to expand jointly with the firm on the grounds of mutual believe in and shared goals’. The dynamic workshop atmosphere made opportunities for designers to investigate their tips in socially synergetic situations and engage with the greatest stage of design and style, performance and technological artisanship.
‘In our manufacturing unit, we build prototypes and develop home furniture from wooden, leather-based, metal and fabrics of purely natural origin,’ clarifies Prostoria CEO Tomislav Knezović. ‘The manufacturing in our manufacturing unit demonstrates how fully commited we are to high quality we know we can warranty it. All these things combined have enabled us to set up Prostoria as a quality model in the worldwide home furniture marketplace providing solutions in additional than 900 high quality showrooms throughout the world.’
‘Our factory is a investigate laboratory exactly where sustainability is element of the design and style process’ – Tomislav Knezović
‘Revisiting Factory’ is a continuation of a 2020 Prostoria task entitled ‘Revisiting Analogue’. Both of those exhibitions available new approaches of communicating manufacturer ordeals even though international fairs all in excess of the planet have been cancelled because of to the Covid-19 pandemic.
‘Revisiting Analogue’ acquired Prostoria two nods in the German Model Awards 2021 it received the Excellence in Manufacturer Approach and Creation group, for storytelling and content material marketing and advertising, as perfectly as a exclusive mention for Manufacturer Expertise of the Calendar year. Both projects have been made in collaboration with designers from Numen/ForUse studio and Simon Morasi Piperčić. Overcoming unparalleled working situations during the pandemic, Prostoria also gained initially prize in the Excellent Makes – Inside & Residing class.
‘Prostoria is a family organization constructed on a passion for producing top quality furnishings that enriches residing space,’ spelled out Knezović at the ‘Revisiting Factory’ exhibition opening. ‘During our 1st 10 many years, we have switched quite swiftly from artisanal manufacturing to significant-scale industrial production. From the extremely beginning, Prostoria took the training course of a layout-led firm and utilised this as a software for making added worth and employing excellent requirements in the growth and output of furniture. Our factory is a research laboratory where sustainability is section of the style approach.’
Look at: Prostoria’s ‘Revisiting Factory’