Natuzzi showroom sails ahead as ‘Casa Italia’

Higher Position – Natuzzi Americas is reworking its legendary Substantial Point showroom into a multi‐tenant building to residence Market’s premier exhibition area dedicated to Italian style dwelling furnishings at the Market.

Rebranded as “Casa Italia,” the new showroom strategy will debut with a grand opening at the Oct. 16-20 Significant Place Sector, with eight Italian makes in addition to Natuzzi Group’s Natuzzi Italia manufactured-in-Italy line and Natuzzi Editions, the company’s sourced upholstery merchandise. The Natuzzi brands will anchor the initially flooring of the 110,000-square-foot, four-tale, ship-formed showroom at 103 W. Commerce Ave.

Natuzzi Americas President Jason Camp stated the Casa Italia thought is the best and very best use of the creating, which alongside with structures these kinds of as the IHFC and Showplace, has prolonged been among the market’s most effectively-known web sites. Natuzzi’s landmark constructing debuted to fantastic fanfare at the April 1998 Substantial Position Current market. Designed by architect Mario Bellini of Milan, Italy, the construction resembles a ship’s bow, total with a gangplank entrance, porthole‐shaped home windows, and a moat. In addition to serving as Natuzzi’s showroom, the constructing has housed Natuzzi Americas’ places of work due to the fact opening.

“We are delighted to unite Italy’s strongest household brand names in the coronary heart of the Higher Issue Sector,” Camp claimed.

Founder and Chairman Pasquale Natuzzi pointed out “a incredible perception of enthusiasm and constructive energy” among the the very carefully picked team of Italian brand names on board for Casa Italia’s launch.

“Each corporation signing up for us is globally regarded as a chief in their class – generating Casa Italia an remarkable new location for shoppers and a heart of excellence for Italian layout,” Natuzzi claimed.

The Italian makes, with a higher focus of produced-in-Italy merchandise, exhibiting at Casa Italia this tumble:

• Calia Italia: A maker of sofas and chairs in leather and fabric identified for excellent artisanship, focus to depth and consolation.
• Calligaris: Italian-created and globally sourced, the brand name provides 100 decades of encounter in modern home furniture design with a concentrate on whole-household items for residing room, eating, bed room, and work and perform area.
• Connubia: Calligaris Group’s irreverent, young and dynamic model is a vibrant choose on multipurpose indoor and outside solutions manufactured with responsibly sourced elements.
• Ditre Italia: Emblematic of the ‘Made in Italy’ label, Ditre Italia focuses on the idea of “Designwear,” with sofas, beds and accessories for residing parts and bedrooms prioritizing a exceptional and timeless interior style thought.
• Gamma Arredamenti: High‐end, handmade leather-based upholstery made in Italy with a contemporary aesthetic.
• Luceplan: An comprehensive, multipurpose assortment of lights fixtures built in Italy, with significant specifications of effectiveness and aesthetics for award-winning products and solutions that incorporate functional high quality with the attractive enchantment of architecture for little and substantial scales.
• Natuzzi Italia: Assortment intended by internationally renowned designers provides a extensive selection of signature sofas, as nicely as storage for the living room, dining room and bed room, and accent lamps, accessories, and rugs.
• Natuzzi Editions: A broad assortment of progressive sofas with type and comfort and ease, intended in the Italian Design Heart and created in factories owned by Natuzzi Team.
• Nicoletti Household: An internationally identified Italian model specializing in unique upholstered household furniture with modern day model and outstanding ease and comfort.
• Tomasella: Exquisite modern day bedroom and modern dwelling home collections with elegant traces and good specifics.

“The Natuzzi showroom making has represented the arrival of furnishings built in Italy on U.S. shores for some two a long time,” Camp notes. “Now, rechristened Casa Italia, the building’s tradition of vogue, high quality and craftsmanship, will only proceed to expand in scope and relevance as we make ready to welcome these new tenants and others for long term markets.”

I am Powell Slaughter, senior editor at Furniture/Right now. I returned to the publication in January 2015 soon after 9 many years of writing about furniture retail tactics and finest practices at a regular journal concentrating on residence furnishings retail functions. Prior to that, I spent 10 many years with F/T covering wood furnishings, the last five of these as situation items editor. On my return to F/T, I created protection of the logistical and assistance facets of the furnishings sector as nicely as subsequent the occasional, property office and house leisure classes. In April 2018 I took around the upholstery group, with duty for protection of the cloth and leather stationary and motion upholstery, recliners and therapeutic massage chair classes.